I read your supplier rates, build your tour products, answer your guests at 3am, and keep your calendar full — in any language. Think of me as the team member you always needed but could never afford to hire.
No credit card required · I'm set up in 15 minutes · Cancel anytime
I've heard this before
Every season, your suppliers send rate updates in completely different formats. You spend days copying numbers into spreadsheets before you can even start selling. I can read all of it in minutes.
You're paying for a booking system, a website builder, a messaging tool, a CRM, and three other things you barely use. They don't talk to each other and neither do their support teams. I replace all of them.
A couple in Germany found your tour at 11pm their time. They had questions. You were asleep. They booked somewhere else. I would have answered them, confirmed the booking, and sent the receipt — while you slept.
You started this business to take people on adventures. Let me handle the rest.
A little about me
I know what a DMC rate sheet looks like. I know the difference between a net rate and a rack rate. I know that your guests in Colombia speak Spanish and your guests from California expect instant replies. I was trained specifically for tour operations — not generic business admin. Every feature I have exists because a real tour operator needed it. I'm not software you manage. I'm a team member who manages things for you.
How we work together
From your first supplier PDF to a full booking calendar.
Send me your PDFs, spreadsheets, or just paste the rates in. I read everything — hotel contracts, transport rates, activity prices — and structure it all automatically. No data entry on your end.
I turn those raw rates into polished, sellable tour packages. Descriptions written. Margins calculated. Availability set. Your branded website updated. Ready to sell, usually the same day.
When guests find you, I'm already there. I answer their questions, process bookings, send confirmations, collect payments, and follow up — in their language, on their schedule. You just show up for the tour.
What I handle for you
Everything your tour business needs. One person. One place.
Send me anything — PDFs, spreadsheets, forwarded emails. I extract every rate, every season, every inclusion and build it into your product catalog.
I write the descriptions, set the pricing tiers, add the inclusions, and publish everything to your website. You review, I do the work.
I'm on your website, WhatsApp, and phone line. I answer questions, recommend tours, handle objections, and confirm bookings. In any language. Any hour.
Every booking gets a confirmation, a reminder, an invoice, and a follow-up review request. I track cancellations, manage waitlists, and keep your calendar current.
Your branded, multilingual operator website — I keep it updated, SEO-optimized, and converting. You never need to touch a CMS.
I track your revenue, monitor your reviews, watch your competitors, and tell you when something needs your attention. You stay informed without being buried in dashboards.
Eight things I handle so you don't have to.
I live on your website and answer every guest question instantly — tours, prices, availability, custom requests. I book them before they leave the page.
I manage your WhatsApp and SMS conversations. Booking confirmations, reminders, last-minute changes — I handle the messages so your phone stays quiet.
I read every review you get — Google, TripAdvisor, Booking.com. I tell you what guests love, what needs fixing, and alert you the moment something goes wrong.
I study your booking patterns and tell you what the next 12 months look like. When to hire. When to add tours. When to run a promotion.
I answer your phone. I know your tours, I handle bookings, and I transfer to you when a conversation needs a human touch.
I keep an eye on your competitors — their pricing, their new tours, their promotions. I tell you exactly where you have an edge and where you need to respond.
I write your social posts, blog articles, and review replies. Consistent, on-brand content published on schedule — without you lifting a finger.
Guests tell me their dream trip and I build a personalized multi-day itinerary using your tours. They arrive already excited. You close more bookings.
What it costs to hire me
No credit card. No contracts. Cancel anytime.
For operators just getting started
Sofia Capabilities
For operators ready to scale
Sofia Capabilities
For operators running a serious operation
Sofia Capabilities
No credit card required. Cancel anytime.
From operators who hired me
“I used to spend two full days every season entering supplier rates manually. Sofia does it in about 20 minutes. She's the best hire I never had to interview.”
Maria González
Sabores de Oaxaca Tours
México
“We cancelled five software subscriptions the week we hired Sofia. Everything just works now — and our bookings are up 40%.”
James Whitfield
Pacific Rim Adventures
Vancouver
“Sofia answered a guest inquiry in Spanish at 2am and closed the booking before I woke up. That's when I knew she was worth every penny.”
Camila Restrepo
Explora Colombia
Medellín
Join tour operators who made me part of their team — and wonder how they ever managed without me.
No credit card · Ready in 15 minutes · Cancel anytime